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Toilet paper isn’t exactly the most glamorous topic. But it’s one of those things we all use every single day, and it adds up fast.
Traditional toilet paper is often made from virgin trees, bleached with chemicals, wrapped in plastic, and used once before being… well, gone forever. Not ideal.
But fortunately, there are some really great options made from bamboo or recycled paper, with softer textures than you might expect (because yes, comfort definitely matters here).

Who Gives A Crap is probably the most well-known sustainable toilet paper brand, and for good reason. They offer both bamboo and recycled paper options, all wrapped in paper instead of plastic, and they donate 50% of profits to sanitation projects around the world. Their rolls strike a really nice balance between sustainability and comfort – soft enough to feel gentle on your bum, but still strong and durable.
🌍 Ships from the US, UK, Europe, and Australia with worldwide delivery options
2. Bumboo
Bumboo focuses on bamboo-based toilet paper, which is naturally fast-growing and a great alternative to tree-based paper. Their rolls are soft, thick, and designed to feel more like conventional toilet paper, which makes the switch a lot easier if you’re used to the ultra-soft stuff.
🌍 UK-based, with shipping across Europe and international delivery options
3. Cheeky Panda
Cheeky Panda also uses bamboo to create toilet paper that’s surprisingly soft while being more sustainable than traditional options. Their products are FSC-certified and packaged with minimal plastic, and they’ve become a popular choice in both homes and workplaces.
🌍 UK-based, widely available across Europe and online retailers
4. Reel
Reel makes 100% bamboo toilet paper with no inks, dyes, or fragrances, and everything is packaged in recyclable materials. They focus a lot on keeping things simple and non-toxic, which is especially nice if you have sensitive skin.
🌍 US-based, available online with international shipping options
5. Bim Bam Boo
Bim Bam Boo uses bamboo to create soft, durable toilet paper without the use of harsh chemicals or plastic packaging. They’ve put a lot of effort into making their rolls feel as close as possible to conventional toilet paper, which is reassuring if you’re hesitant about switching.
🌍 US-based, with online ordering and expanding availability
Serious Tissues makes 100% recycled toilet paper with a focus on transparency and reducing waste. Their rolls are plastic-free and produced with lower water and energy use compared to conventional options.
🌍 UK-based, available across Europe
7. Save Trees
Previously known as Cloud Paper, they offer bamboo toilet paper designed to be both eco-friendly and genuinely comfortable. The texture is soft and strong, and the brand emphasizes carbon-conscious production and packaging.
🌍 US-based, with shipping primarily in North America and some international availability
Leaves of Dawn offers bamboo toilet paper designed to be soft, strong, and completely plastic-free. Their rolls are made from bamboo, and they focus on keeping everything simple and low-impact, from materials to packaging.
🌍 Belgium-based, with shipping across multiple European countries
The Good Roll makes toilet paper from both bamboo and recycled paper, and they reinvest a portion of their profits into building toilets in developing countries. Their rolls are plastic-free and designed to be comfy while still keeping environmental impact low.
🌍 Netherlands-based, widely available across Europe
10. Naked Paper
Naked Paper offers bamboo toilet paper that’s designed to be soft, strong, and completely plastic-free. Their rolls are made from bamboo, and everything from the product to the packaging is kept as simple and low-impact as possible.
🌍 UK-based, with shipping across the UK and selected international options
11. Smartass
Smartass is an Australian brand offering bamboo toilet paper with a focus on reducing deforestation and eliminating plastic packaging. Their approach is a bit more playful in terms of branding, but the product itself is soft and durable.
🌍 Australia-based, with shipping across Australia
12. Ecoleaf
Ecoleaf takes a slightly different approach by using 100% recycled paper instead of bamboo. Their toilet paper is unbleached, chlorine-free, and about as low-impact as it gets. It’s not the fluffiest option on this list, but it’s a strong choice if you want to avoid virgin materials entirely.
🌍 UK-based, available across Europe and through online retailers
13. Smooth Panda
Smooth Panda offers bamboo toilet paper that’s designed to be soft, strong, and completely plastic-free in its packaging. Their rolls are made from FSC-certified bamboo and feel very close to conventional toilet paper, which makes them an easy switch if you’re worried about comfort.
🌍 Europe-based, with shipping across Europe

Toilet paper might not be the most exciting swap, but it’s one of the easiest ways to reduce your everyday impact. Whether you go for bamboo or recycled paper, there are plenty of options now that don’t feel like a downgrade. And your bathroom routine can stay just as comfortable as ever. Your butt will appreciate it!
