I’ve been living in my current apartment for over a year, and I’m still pulling things together trying to create a space that feels cozier, greener, and more “me.” Rugs are such an important part of that – they do so much more than just cover a floor. They bring warmth, texture, and comfort to a space, and can completely change the mood of a room. So I’ve been keeping an eye out for beautiful options made from natural materials.
The problem is, SO many rugs today are made from synthetic fibers like polyester or nylon, which are essentially plastic. Not only do they wear out quickly, they also shed microplastics into your home.
Natural materials like jute, cotton, hemp, and even wool are a much better choice. They’re durable, biodegradable, and have such a nice timeless, earthy look. And most importantly, they just feel so much softer and cozier under your feet.
Here are some great brands I’ve found that are making rugs you’ll actually want to live with for years and years.
1. Armadillo
This Australian brand is all about natural, handwoven rugs with an understated elegance. They work with Fair Trade artisans and stick to fibers like jute and wool, creating pieces that feel timeless rather than temporarily trendy.
Price range: $$$
🌍 Based in Australia and the US, ships internationally
2. Nanimarquina
Based in Barcelona, Nanimarquina collaborates with global artisans to create funky but beautiful designs using traditional techniques. Their rugs are handmade from wool, jute, silk, or hemp, and each one has a unique story woven into it.
Price range: $$$–$$$$
🌍 Based in Spain, ships worldwide
3. West Elm (select styles)
While not every rug here is natural, West Elm does carry a range of wool and jute rugs that are certified by GoodWeave. If you’re looking for something beautiful but not too expensive, it’s a good place to start.
Price range: $$–$$$
🌍 Available in the US and UK
4. Benisouk
Benisouk offers a curated selection of authentic Moroccan rugs crafted from 100% natural wool sourced from local sheep. They’re entirely handmade using traditional methods, ensuring each piece is unique. The brand emphasizes direct partnerships with artisans and supports fair trade practices.
Price range: $$–$$$$
🌍 US-based, ships worldwide
The Citizenry partners with artisans around the world to create ethically made home goods. Their rug collection is full of natural-fiber options like wool and jute, with a modern, minimalist aesthetic.
Price range: $$$
🌍 Available in the US and Canada
6. Revival Rugs
Revival curates handmade vintage rugs along with new collections made from wool and cotton. It’s a great spot if you’re after something one-of-a-kind with a lot of character and history.
Price range: $$–$$$
🌍 Available in the US
7. Loomy
Loomy is a really thoughtful brand creating rugs that are both beautiful and planet-friendly. They use only natural materials like wool, jute, cotton, hemp, and sisal, all non-toxic and fully biodegradable when their time is up. Each piece is handwoven by artisans from Indigenous communities, supporting fair trade and keeping traditional craftsmanship alive. It’s a lovely blend of modern design and age-old skill, made to last for years.
Price range: $$$
🌍 Based in the US, ships internationally
8. Nestig
Nestig makes washable rugs that are as practical as they are beautiful. Each one is handmade in Brazil from soft, durable organic cotton and dyed with non-toxic, eco-friendly colors. No two rugs are exactly alike, and those little variations give them so much character. They’re perfect for nurseries or playrooms, but honestly, they’d look great anywhere you want something cozy, safe, and sustainable.
Price range: $$–$$$
🌍 Based in the US, ships internationally
Lorena Canals has been making washable rugs long before it was a trend. Their designs are practical, cozy, and genuinely sustainable – made from 100% cotton or wool and dyed with non-toxic, eco-friendly colors. They’ve even created a RugCycled® line that turns leftover cotton from production into new rugs, keeping waste out of landfills. Everything is handcrafted by artisans in India under fair working conditions, so you know each piece was made with care.
Price range: $$–$$$
🌍 Based in Spain, ships internationally
10. Nordic Knots
Nordic Knots is a Swedish brand that nails that clean, cozy Scandinavian look. Their rugs are handwoven from natural materials like New Zealand wool, jute, and sometimes recycled PET, so they’re both durable and beautiful. The brand partners with GoodWeave to make sure every rug is ethically made – no child labor, ever! Each piece has that simple, timeless feel that fits right into almost any space.
Price range: $$–$$$$
🌍 Based in Sweden, ships internationally
11. Tisca Rugs
Tisca Rugs is a European manufacturer specializing in hand-woven wool rugs made in their own workshops in Austria or Switzerland. Their rugs are built to last using traditional methods and natural materials.
Price range: $$–$$$$
🌍 Available in Germany and Austria
All of the brands I’ve included here offer plant-based options, but it’s worth noting that wool is another common natural material you’ll often come across when looking for a sustainable rug. I usually try to avoid animal products whenever I can, but if you’re considering a wool rug it’s important to make sure it’s sourced ethically. Look for brands that are transparent about animal welfare and have certifications like the Responsible Wool Standard (RWS) or ZQ Merino. These ensure that the sheep are treated well and not harmed, and that the farming practices are sustainable.
Rugs are one of those things you’ll use every single day, so it’s definitely worth finding one that feels good underfoot and lasts. Choosing natural materials not only avoids plastic in your home, but also supports craftsmanship that’s been around for centuries.